El Grupo Benetton inauguró su primera tienda en Roma exclusivamente dedicada a los accesorios de la marca. El local de 200 m² de complementos está ubicado en el centro de la capital italiana, en Via Tomacelli. Se consiguen allí no sólo los accesorios sino el calzado, los bolsos y las carteras para hombre y mujer.
La tienda presenta una imagen renovada, difernciada de las otras tiendas de la marca. Para contrastar con la adornada arquitectura romana, fue realizada en un estilo moderno, donde se destaca el uso del metal y el color blanco para los espacios interiores. La luz juega un papel importante, para iluminar no sólo el ambiente sino cada uno de los estantes donde se despliegan los productos. Como novedad el local incluye una pared entera cubierta con una filmina en la que se pueden proyectar videos y fotos.
El programa de expansión de la marca contempla nuevas inauguraciones de tiendas de este etilo en Italia y el resto de Europa, el principal mercado de Benetton, para las temporadas siguientes.
Más info:
Grupo Benetton
Estimadísima gente …envio éste sencillo correo para comentarles qué aqui en aRGENTINA NECESITAMOS UN LOCAL DE BENNETTON..LOS EXTRAÑAMOS..SUS ARTICULOS Y COLORES SON ÚNICOS..SERA POSIBLE EN ALGUN MOMENTO CONTAR CON LOCALES EN ESTA PAIS.gRACIAS Y DESEO SEGUIR USANDO VUESTROS ARTICULOS.mÓNICA
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